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It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlborough's cool Waihopai Valley in 2000. Why Marlborough? - "No other region in the world can match Marlborough, the northeastern corner of New Zealand's South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes."- George M. Taber, noted American wine critic.

The story of Marlborough starts with location. The region, situated at 41° latitude south on the north end of the South Island, holds the distinction of being one of New Zealand's sunniest and driest regions. The average daily temperature in summer reaches nearly 24°C or 75°F resulting in a high heat summation for the growing season.

During the daytime, strong and warm nor’west winds from the mountains prevail, encouraging flower fertility and ripening. In the evenings, the temperature shifts. Clear cool nights from ocean breezes keep acid levels high in the grapes. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines.

Topography also plays an important part. Mountains to the north, south and west protect our vineyards from rain and clouds during the growing season. Spring frosts that could damage vineyards are rare.

The purity of Kim Crawford wines directly reflects the history and pristine nature of the vineyard soils. Marlborough's valley floor was mainly formed by glacial activity. River flooding deposited glacial outwash that formed a level plain with deep sedimentary soils varying from washed stone to gravel, alluvial silt, loess (wind-blown silt), and clay. Most of the soils drain freely.

Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc.

Marlborough Sub-Regions



Southern Valleys

Blind River

Lower Wairau


Central Wairau/Rapaura






Marlborough Central Otago Hawkes Bay Gisborne Canterbury

Kim Crawford New Zealand Wines

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